Provide helps doctors finance, build, and buy their own practices. After working together on a series of brand films, product videos, and other campaign content, we partnered again to tell a new story about the possibilities of practice ownership. This time, we took the adventure to another dimension.
Starting your own practice is a big dream. But getting there can feel overwhelming. Financing, planning, and navigating the unknown can make the journey seem more intimidating than exciting.
Provide wanted to connect with aspiring practice owners in a way that felt approachable and different from traditional financial marketing. The challenge was making a serious financial decision feel full of possibility.
Every big dream comes with an adventure. We followed Dr. Riley, a character representing the ambitious doctors Provide helps every day, on an imaginative journey toward her dream.
Along the way, she encounters unexpected challenges, colorful characters, and a world filled with boats, robots, and buried treasure. Rather than focusing on the mechanics of financing, we focused on the experience of pursuing something big. Because behind every new practice is a person with a dream worth chasing.
We had already established a recognizable illustrated world through our previous work with Provide. But this time, we wanted to push that world somewhere new. We developed a fully 3D animated film, reimagining the characters and expanding their world into something more cinematic and adventurous.
Drawing inspiration from action movies, video games, and Japanese anime, we created expressive characters, dynamic movement, and imaginative environments that brought Dr. Riley's journey to life. The result was a playful, high-energy story that made the Provide brand feel anything but ordinary.
and how the story was used in a story ecosystem
A character-driven adventure built around Dr. Riley and her journey toward practice ownership.
Six original 3D characters, including Dr. Riley and four Provide team members who join her adventure.
Custom environments, character models, storyboards, and animation designed to expand Provide's existing visual identity.
based on trust, not just metrics
Making financial services feel human.
The finished film gave Provide another way to connect with aspiring practice owners through storytelling rather than traditional product messaging. It also demonstrated how an established brand storytelling platform could evolve creatively without losing its personality. By putting the doctor's journey at the center, we helped Provide communicate something bigger than its services. The possibility of making a dream come true.
We started by exploring how the characters from Provide's existing 2D films might translate into three dimensions. After several rounds of character development, we landed on Dr. Riley's new look and built out five additional characters. We then developed the story through illustrations and storyboards before translating the environments into 3D.
Animation brought a new set of creative opportunities. We experimented with expressive movement inspired by cinematic action sequences, gaming, and anime to give the film its adventurous personality.
From character development to final animation, every decision was designed to make the world feel bigger, more exciting, and unmistakably Provide.
with us.A strong partnership between organization and studio is the crux of great creation. We listen. We ask questions. We seek out the story hiding beneath the surface. Then we bring it to life through creative documentation.
