Provide helps doctors finance, build, and buy practices of their own. When they approached us looking for an explainer video, we saw an opportunity to tell a different kind of story. Instead of leading with financial products, we created an animated brand film following Addie, an aspiring dentist navigating the challenges and possibilities of practice ownership.
Big financial decisions start with trust, not product features. Opening a dental practice is one of the biggest decisions a dentist can make. It's an exciting opportunity, but one filled with uncertainty, financial pressure, and plenty of unknowns.
Provide wanted to reach more aspiring practice owners and help them understand what the company could offer.
An explainer video could communicate the services. But before someone was ready to hear about financing options, they needed to feel that Provide understood what they were going through.
The challenge wasn't simply explaining what Provide did. It was giving doctors a reason to care.
We created Addie, an aspiring dentist with a dream of opening her own practice. Through her journey, we could explore the ambitions, challenges, and emotional moments that come with pursuing something so personal.
Rather than making Provide the center of attention, we made Addie the hero of the story. Provide became the guide helping her move forward. This allowed us to communicate something that a traditional explainer couldn't: an understanding of the person behind the financial decision.
We developed an illustrated world that could bring Addie's journey to life with warmth, personality, and imagination.
Animation allowed us to move between everyday experiences and more expressive moments, making the emotional ups and downs of practice ownership easier to connect with.
Instead of focusing on financial terminology or product features, we used character-driven storytelling to make the experience feel personal and approachable.
The result was a brand film designed to create a connection before starting a sales conversation.
and how the story was used in a story ecosystem
An original, dentist-focused brand film following Addie's journey toward practice ownership.
A relatable main character and narrative built around the aspirations and challenges of Provide's audience.
A distinctive animated world that brought warmth, personality, and emotion to a financial services brand.
based on trust, not just metrics
The film gave Provide a way to introduce itself through empathy rather than explanation.
By putting an aspiring practice owner at the center, Provide could demonstrate that it understood its audience before asking them to consider its services.
It also established a story-driven creative direction that would influence future work for the brand.
But the biggest shift was in the message itself. Instead of saying, "Here's what we do," Provide could say, "We understand what you're trying to accomplish."
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Our initial discovery conversations revealed that Provide was open to doing something different from a traditional explainer. We saw an opportunity to build a stronger emotional connection by telling the story of a customer rather than leading with a list of services.
That thinking became the foundation for Addie's film. We developed the narrative around the journey of an aspiring dentist, using illustration and animation to give the story a distinct personality. The goal was never simply to make financial services look more interesting. It was to make the people behind those financial decisions feel seen.
with us.A strong partnership between organization and studio is the crux of great creation. We listen. We ask questions. We seek out the story hiding beneath the surface. Then we bring it to life through creative documentation.
